SEO Strategies

B. Off-Page SEO

This refers to external signals that influence your site’s authority, such as:

Backlinks: Links from other reputable websites to yours

Social signals: Shares and engagement on social media

Brand mentions

High-quality backlinks, in particular, act like “votes of confidence” for your content.

C. Technical SEO

This involves optimizing the backend of your website for search engines to crawl and index it effectively. This includes:

Site structure and navigation

XML sitemaps

Robots.txt file

HTTPS security

Canonical tags

Fixing broken links and redirects

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